Skills
creative leadership, Campaign concepting, VIDEO SCRIPTS, Brand Guidelines, content strategy, copywriting, public relations, brand partnerships, social media strategy, internal communications
Experience
Ellevest • Director, Copy and Content, 2022 - Present
Member of the senior leadership team responsible for strategic brand decisions from Series B through digital acquisition — supported 2x revenue growth and helped to build the largest, most engaged social communities in US financial services. Managed and mentored a talented creative team of copywriters, designers, and social media manager.
Ellevest • Senior Brand Copywriter + Strategist, 2019 - 2022
Developed brand guidelines and touched every piece of the creative process, including video scripts, taglines, newsletters, marketing site, email, social posts, and paid ads.
Freelance • Brand Copywriter, 2018 - 2019
Brand guidelines, copywriting, and editorial content for Women’s Sports Foundation, Native Shoes, Clearly, Toptable Group, and Tractor Everyday Healthy Foods.
Lululemon Athletica • Copywriter, 2014 - 2018
Developed global brand campaigns across e-commerce, product education, editorial content, video, community events, and paid media as part of the creative team.
Maple Leaf Sports & Entertainment • Communications Coordinator, 2012 - 2014
Oversaw community communications for the Toronto Raptors, Toronto Maple Leafs, Toronto FC, Toronto Marlies, and the MLSE Foundation while managing a team of interns.
Leukemia & Lymphoma Society of Canada • Campaign Manager, 2010 - 2012
Developed program plan and oversaw budget, recruitment, volunteers, marketing, fundraising, and sponsorship. Managed a team of coordinators and interns.
J. Walter Thompson • Account Executive • 2008 - 2010
Oversaw marketing campaigns for Tim Hortons and the US Virgin Islands Department of Tourism. Managed Brandaid Project partnership with the Government of Canada and Hudson’s Bay Company.
Kilgannon • Account Coordinator • 2007 - 2008
Developed creative strategy and oversaw campaign execution for Attorneys’ Title Insurance Fund, Inc. and Partnership Against Domestic Violence.
Education
Union College • Bachelor of Arts, Fine Arts + English, 2006
Dean’s List, Charles Alexander Richmond Prize for excellence in the arts.