About

Kate is a creative leader with 15+ years of marketing experience helping purpose-driven brands tell their story — and hit their biggest goals. She loves solving problems that inspire people to live better (and richer) lives.

Currently, she is leading a talented team of creative writers and designers to help grow a financial start-up for women.

Kate believes collaboration and curiosity are at the heart of all good ideas — smart teammates definitely help, too. Areas of focus include tone of voice, conceptual direction, brand vision, and creative strategy.

Experience

Ellevest, New York, NY — Director of Copy and Content

SEPTEMBER 2022 - PRESENT

Member of the senior leadership team. Maintains a deep understanding of the company strategy, product roadmap, as well as the client experiences.

Responsible for defining the vision for the brand and leading a team of designers, writers, and social media manager to develop and implement an insights-based creative strategy that aligns with the company's overall goals and brand vision. 

Oversees go-to-market strategy for all editorial content and brand creative.

Maintains strong relationships with internal and external stakeholders such as Product, Growth, Client Experience and Compliance teams, as well as external PR agency and brand partners.

Ellevest, New York, NY — Senior Brand Copywriter + Strategist

NOVEMBER 2019 - AUGUST 2022

Drove the creative development process, from brainstorming sessions to concept presentations and final campaign execution, to drive business goals forward. Responsible for consistency in messaging and tone across all assets and client touchpoints.

Freelance, New York, NY — Brand Copywriter + Content Creator

JUNE 2018 - October 2019

Brand guidelines and editorial content for Women’s Sports Foundation, Native Shoes, Clearly, Toptable Group, and Tractor Everyday Healthy Foods.

lululemon, Vancouver, BC — Copywriter + Content Writer

DECEMBER 2014 - MAY 2018

Successfully helped scale global campaigns across e-commerce site, product education, editorial content, community events, and OOH.

Maple Leaf Sports & Entertainment, Toronto, ON — Community + Internal Communications Coordinator

JUNE 2012 - SEPTEMBER 2014

Oversaw community communications for the Toronto Raptors, Toronto Maple Leafs, Toronto FC, Toronto Marlies, and the MLSE Foundation. Managed team of interns.

Leukemia & Lymphoma Society of Canada, Toronto, ON — Campaign Manager

DECEMBER 2010 - JUNE 2012

Developed program plan and oversaw budget, recruitment, volunteers, marketing, fundraising and sponsorship. Managed team of coordinators and interns.

J. Walter Thompson, Toronto, ON + Atlanta, GA — Account Executive

MARCH 2008 - NOVEMBER 2010

Oversaw national creative campaigns and strategy for Tim Hortons and the United States Virgin Islands Department of Tourism. Named United Way of Greater Toronto employee committee chair and Habitat for Humanity Adopt-A-Day Build team lead.

Kilgannon, Atlanta, GA — Account Coordinator

MARCH 2007 - MARCH 2008

Developed creative strategy and campaign execution for Attorneys’ Title Insurance Fund, Inc. and Partnership Against Domestic Violence.

Education

Union College, Schenectady, NY — Bachelor of Arts, Fine Arts + English

SEPTEMBER 2002 - JUNE 2006

Dean’s List, Charles Alexander Richmond Prize for excellence in the arts.